Cheap Press Release Distribution: How to Avoid False Economy

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Cheap distribution can be perfectly adequate for a straightforward announcement, but low price becomes expensive when the package does not match your actual goal.

Define the minimum viable package

Write down the geography, targeting, media support and reporting you actually need.

Ignore vanity scale

A huge stated network is less useful if it is irrelevant, opaque or mostly duplicate syndication.

Check add-ons

Extra words, images, links, expedited handling and regional targeting can change the effective price.

Protect against unsupported promises

Avoid buying solely because a provider guarantees rankings, journalist pickup or other outcomes outside its control.

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