Press Release Distribution Alternatives

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Distribution is only one way to communicate company news. In some situations, another channel is more direct or more credible.

Direct journalist outreach

Best when the story closely matches a reporter’s beat and there is a clear editorial reason to care.

Owned newsroom

Best for maintaining an authoritative company record and giving stakeholders a stable source.

Partner amplification

Partnerships, integrations and events can often travel farther when every participating organization shares the announcement.

Customer and community channels

Email, industry forums, associations and niche communities can outperform broad distribution when the audience is concentrated.

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