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Press release formatting should make the announcement easy to scan, verify and republish accurately.
Recommended order
Headline, optional subheadline, dateline and lead, supporting paragraphs, quotes, boilerplate, contact details and relevant links.
Keep hierarchy obvious
Use short paragraphs and descriptive wording. Avoid decorative formatting that gets stripped during submission.
Links and media
Use only relevant links and approved assets. Follow the distribution provider’s current technical rules.
Final QA
Verify spelling of names, dates, titles, URLs, figures and attribution before submitting.