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The boilerplate is the reusable company description near the end of a press release.
What to include
Organization name, core offering, primary audience or market, location if relevant, and an authoritative website URL.
What to leave out
Avoid awards, market-leading claims, customer counts or superlatives unless they are necessary and verifiable.
Length
Keep it concise enough to reuse across announcements without overwhelming the actual news.
Maintenance
Review boilerplate facts periodically so old positioning or outdated numbers do not persist across releases.