Editorial note: Press Propel is an independent publication. Commercial links may be affiliate links. We separate syndication, earned media and SEO outcomes rather than treating them as interchangeable.
A strong press release reads like an announcement, not an advertisement. Lead with the news, support it with verifiable details, and make the next step obvious.
Headline
State the news plainly. Avoid hype that is not supported by the body.
Lead paragraph
Answer the most important who, what, when, where and why questions as early as possible.
Supporting detail
Add context, data you can substantiate, and specifics that explain why the announcement matters.
Quotes
Use quotations to add perspective, not to repeat facts already stated.
Boilerplate and contact
End with a concise organization description and a reliable media contact or destination for further information.